The “National Mission on Sustainable Agriculture” (NMSA), a government program, aims to encourage the production of fragrant aromatic rice varieties in India. The Department of Agriculture, Cooperation & Farmers Welfare, Ministry of Agriculture and Farmers Welfare, Government of India, is in charge of implementing the National Mission on Sustainable Agriculture.
Distribution of Seeds: The NMSA is in favor of providing farmers with high-quality seeds of aromatic rice types. In order to guarantee greater yields, better quality, and genetic integrity of aromatic rice crops, it stresses the use of certified and upgraded seeds.
Technical Assistance: The mission helps farmers grow aromatic rice varieties by offering advice and technical support. In order to promote optimal agricultural practices, water management, nutrition management, pest and disease control, and post-harvest management specifically for the cultivation of aromatic rice, this also involves training programs, demonstrations, and capacity building efforts.
Infrastructure Development: The NMSA is focused on creating the infrastructure required for the production of fragrant rice. To support the cultivation and post-harvest management of aromatic rice crops, this entails the establishment of irrigation systems, water management infrastructure, storage facilities, and other crucial infrastructure elements.
Market Linkages: The mission enables farmers who grow aromatic rice to connect with markets and gain access to markets. For aromatic rice varieties, it encourages value addition, market diversification, branding, and market intelligence, providing better market pricing and enhanced market opportunities for farmers.